My practice is driven by a curiosity for how stories are formed and made visible. I use narrative and observation to build visual identities that feel grounded, intentional, and human. For me, design is about creating presence for ideas—giving clarity to stories that deserve to be seen, understood, and carried further. A brand is not just a logo, but a promise of consistency, trust, and recognition.
I’m also drawn to movement and distance, travelling by motorcycle across countries and cultures. My longest solo journey took me from Bucharest to Mongolia, and it continues to shape how I see and interpret the world.
Today I run a one-person studio, working with startups and nonprofits to create visual identities and systems across print and digital—translating ideas into experiences that resonate and endure.
E barbaratanase@gmail.com
IG @ioanabtanase
Bucharest, Romania
Feel free to get in touch, whether you have a project in mind, want to collaborate, brainstorm ideas, or simply say hello!
Branding
Digital design
Book design
Website design
Exhibitions
Poster design
Editorial design
Packaging
Merch
Signage