Factual
VISUAL IDENTITY
DIGITAL
WEB DESIGN
The design focused on building a coherent visual system while preserving the existing logo, a strong request from the client. Rather than replacing it, the goal was to create an identity around it: a structured typographic system, a clear color palette, and a flexible visual language that could work consistently offline and online, across the website, social media and all supporting brand materials.
The color palette was designed to reflect Factual’s dual role. On one hand, it functions as a rigorous and independent fact-checking source; on the other, it needs to remain accessible and easy to navigate in a digital environment. Deep blue-violet and dark red communicate authority and stability, evoking the trust associated with traditional journalism and strong institutions. Lighter accents of red and soft violet introduce energy and a contemporary tone. This system also underpins the Factual Barometer, a five-step scale that visually communicates degrees of truth. Together, the palette forms a flexible and coherent system that works equally well on the website and in social media communication.
In addition to developing the visual identity, I also redesign of the Factual website, translating the system into a clear, accessible, and scalable digital experience.